Which of the following is an overall goal of the promotional mix? To decrease operating expenses, To convey a message inexpensively, To persuade consumers to buy, To have the right goods available
MM51 - Objective 3.03 Review (Spread the Word)

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1.
FLASHCARD QUESTION
Front
Back
To persuade consumers to buy
2.
FLASHCARD QUESTION
Front
What best defines the term promotional mix? Options: The way in which businesses combine promotional methods, The 'magic formula' used in developing promotional plans, The confusion of too many promotional techniques, The rotation technique used for promoting employees
Back
The way in which businesses combine promotional methods
3.
FLASHCARD QUESTION
Front
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as
Back
advertising
4.
FLASHCARD QUESTION
Front
VISA pays to promote its services on other companies’ websites. These promotions are examples of
Back
advertising
5.
FLASHCARD QUESTION
Front
Which of the following is an example of personal selling: A salesperson places an ad in a local newspaper. A business manager holds a press conference to explain a new product. A financial planner discusses retirement plans with a group of teachers. An employee hands out coupons to customers who are attending a trade show.
Back
A financial planner discusses retirement plans with a group of teachers.
6.
FLASHCARD QUESTION
Front
Which of the following would be a reason a business uses personal selling rather than advertising: Immediate feedback, Less cost per contact, Less flexible, No face-to-face contact
Back
Immediate feedback
7.
FLASHCARD QUESTION
Front
On a per-contact basis, which of the following elements of the promotional mix is most expensive: Advertising, Publicity, Sales promotion, Personal selling?
Back
Personal selling
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