MM51 - Objective 3.03 Review (Spread the Word)

MM51 - Objective 3.03 Review (Spread the Word)

Assessment

Flashcard

Other

9th Grade

Hard

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25 questions

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1.

FLASHCARD QUESTION

Front

Which of the following is an overall goal of the promotional mix? To decrease operating expenses, To convey a message inexpensively, To persuade consumers to buy, To have the right goods available

Back

To persuade consumers to buy

2.

FLASHCARD QUESTION

Front

What best defines the term promotional mix? Options: The way in which businesses combine promotional methods, The 'magic formula' used in developing promotional plans, The confusion of too many promotional techniques, The rotation technique used for promoting employees

Back

The way in which businesses combine promotional methods

3.

FLASHCARD QUESTION

Front

Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as

Back

advertising

4.

FLASHCARD QUESTION

Front

VISA pays to promote its services on other companies’ websites. These promotions are examples of

Back

advertising

5.

FLASHCARD QUESTION

Front

Which of the following is an example of personal selling: A salesperson places an ad in a local newspaper. A business manager holds a press conference to explain a new product. A financial planner discusses retirement plans with a group of teachers. An employee hands out coupons to customers who are attending a trade show.

Back

A financial planner discusses retirement plans with a group of teachers.

6.

FLASHCARD QUESTION

Front

Which of the following would be a reason a business uses personal selling rather than advertising: Immediate feedback, Less cost per contact, Less flexible, No face-to-face contact

Back

Immediate feedback

7.

FLASHCARD QUESTION

Front

On a per-contact basis, which of the following elements of the promotional mix is most expensive: Advertising, Publicity, Sales promotion, Personal selling?

Back

Personal selling

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