Sales Promotions

Front

Which of the following is NOT a purpose of sales promotions?
Options:
To entice people in.
To boost sales figures.
To attract first-time buyers
To clear new stock.

Back

To clear new stock.

Front

How does a coupon work?

Back

It encourages people to buy again at a later date.

Front

How does a loyalty scheme work?

Back

It rewards regular customers for their loyalty.

Front

How does a free sample work?

Back

Customers get to try something before buying it.

Front

What is a disadvantage of sales promotions for the business?

Back

Profit margins are lower.

Front

How does a buy one get one free offer work?

Back

It's effectively a 50 per cent discount.

Front

Some enterprises advertise sales promotions all year round, even though their prices rarely change.

Back

True

Front

If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion? Options: Premiums, Product Samples, Incentives, Promotional Tie-ins

Back

Premiums

Front

An example of personal selling is…

Back

Trade shows

Front

A carefully planned combination of techniques designed to persuade customers to purchase and support a business's products is called the...

Back

Promotional Mix