B&T: Chapter 10 Review

B&T: Chapter 10 Review

Assessment

Flashcard

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

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70 questions

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1.

FLASHCARD QUESTION

Front

Product costs + operating expenses + profit = ?

Back

selling price

2.

FLASHCARD QUESTION

Front

Which marketing function involves communicating directly with potential customers to determine their needs?

Back

selling

3.

FLASHCARD QUESTION

Front

What is gross margin?

Back

difference between the selling price and the product costs

4.

FLASHCARD QUESTION

Front

One function of promotion is

Back

advertising

5.

FLASHCARD QUESTION

Front

Additions and improvements to a basic product are called

Back

product features

6.

FLASHCARD QUESTION

Front

A key difference between advertising and publicity is that advertising is paid communication and publicity is non-paid.

Back

True

7.

FLASHCARD QUESTION

Front

Which is NOT considered a marketing function? pricing, repairing, promotion, selling

Back

repairing

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