Ethos Pathos Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

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Example of Ethos:

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A doctor giving a speech about health benefits, establishing credibility through their medical expertise.

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Example of Pathos:

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A charity advertisement showing images of suffering animals to evoke sympathy and encourage donations.

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Example of Logos:

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A research paper presenting data and statistics to support a claim about climate change.

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How does Ethos influence persuasion?

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Ethos influences persuasion by establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Pathos influence persuasion?

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Pathos influences persuasion by appealing to the audience's emotions, making them feel connected to the message.

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How does Logos influence persuasion?

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Logos influences persuasion by providing logical reasoning and evidence, making the argument more convincing.

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Identify the use of Pathos: A speaker sharing a personal story of loss.

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This is an example of Pathos as it appeals to the audience's emotions.