Business Essential Unit 4

Front

Which of the following is an example of one of a business's input? service, products, employees, goods

Back

employees

Front

Overall, what does marketing allow us to do?

Back

live out daily lives

Front

Which operations activity is also referred to a procurement? Options: logistics, inventory control, quality control, purchasing

Back

purchasing

Front

Deciding how to transport goods is part of which operations activity?

Back

logistics

Front

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper?
Options: competition, publicity, e-commerce, service marketing

Back

competition

Front

Which of the following is most likely to increase a company's capital assets? purchasing land for future expansion, obtaining a loan to make payroll, reducing operational expenses, collecting accounts receivables

Back

purchasing land for future expansion

Front

Which of the following activities is an aspect of marketing a service? finding out customers' favorite coffee flavors, determining how much to charge for a haircut, developing a new, improved cell phone, advertising the state of Michigan on television

Back

determining how much to charge for a haircut

Front

In the marketing concept, whose point of view matters most?

Back

buyer's

Front

How does the finance function relate to company spending?

Back

it plans and controls spending

Front

According to the marketing concept, which option demonstrates customer orientation? Options: convincing buyer to buy, researching a firm's competitors, finding out what a buyer wants, advertising the features of a product

Back

finding out what a buyer wants