Business Identity and Marketing Flashcard

Front

Which of the following is the MOST important question to ask yourself when creating your brand identity?
Options:
What will my profits be in year one?
What is my business’s point of difference?
Which employees should I hire?
Who are my potential customers?

Back

What is my business’s point of difference?

Front

Marketing is the means for _______.

Back

selling and promoting your business

Front

Which of the following will be LEAST important in becoming a successful entrepreneur?
- attracting clients to your business
- paying employees a salary instead of a commission
- attracting employees to your business
- maintaining loyalty of clients over a long period of time

Back

paying employees a salary instead of a commission

Front

The only way to guarantee that you will stay in business is to _______.

Back

take care of your clients

Front

Which type of business ownership is MOST likely to raise capital by offering shares of stock to stockholders? Options: a sole proprietorship, a partnership, a single franchise, a corporation

Back

a corporation

Front

Since Samantha started her business three years ago, there have been constant, nagging issues with her personnel. She is almost to the point where she is considering getting out of the beauty and wellness business altogether. Which of the following is Samantha having problems with?
her clientele,
her marketing,
her employees,
her landlord

Back

her employees

Front

Over the past several days, which of the following has Orlando been preparing? his vision statement, his business plan, his organizational plan, his mission statement

Back

his business plan

Front

Ursula is working on a description of the key strategic influences of her business, including the varied services she will offer and the high quality she expects those services to provide. What, exactly, is Ursula working on?

Back

her mission statement

Front

If you are interested in booth rental, which of the following states should you NOT move to? New York, California, Florida, Pennsylvania

Back

Pennsylvania

Front

If Gwen engages in more viral marketing, what will this MOST likely mean?

Back

engaging in more social media campaigns