Typography Flashcard

Front

What is the difference between a font and a typeface?

Back

A typeface is a design style, while a font is a specific version.

Front

What does hierarchy in typography guide?

Back

The reader's eye using size, weight, or style

Front

What is kerning?

Back

Space between two specific letters

Front

What is the main characteristic of a serif font?

Back

Has small 'feet' (traditional, formal)

Front

What is the principle of balance in design?

Back

Equal visual weight on all sides

Front

What is the role of contrast in design?

Back

To create interest using differences

Front

What is white space in design?

Back

Empty spaces that give the design breathing room

Front

What does color psychology explore?

Back

How colors influence emotions, behavior, and perceptions

Front

What emotions are commonly associated with the color red?

Back

Passion, energy, love

Front

Which color is known for promoting enthusiasm, creativity, and warmth?

Back

Orange