Data Collection Methods Flashcard

Front

Which data collection method is the most difficult to use due to the fact that most people do not want to participate or usually hang up? Options: Internet, Mail, Interviews, Telephone

Back

Telephone

Front

This method of data collection would allow you to reach the largest audience.

Back

Internet

Front

Which method of data collection gives the most in depth understanding of how someone feels? Options: Social Media, Internet, Observations

Back

Interviews and Focus Groups

Front

A disadvantage of telephone data collection is:

Back

The respondent may not answer the phone

Front

The first step of the marketing research process is

Back

Define the problem

Front

One advantage of the observation method of data collection is that

Back

The researcher does not need to interrupt the respondent

Front

Target sends out a survey to past purchasers of its clothing and merchandise to see if their new collection will succeed. What type of research is this?

Back

Primary

Front

A local mall conducts personal interviews with customers on Saturday morning. What type of research is this?

Back

Primary

Front

When forecasting this year's summer sales, American Eagle reviews last year's sales for the months of June to August. What type of research is this?

Back

Secondary

Front

Research that deals with “how much” or “how many” and includes more statistical data.

Back

Quantitative