Marketing Flashcard

Front

The marketing concept is focused on:

Back

Understanding and meeting the needs of the customer while achieving organizational goals

Front

The primary benefit of marketing is:

Back

Building customer relationships and meeting customer needs

Front

Which of the following is NOT one of the seven functions of marketing? Product/service management, Promotion, Customer relationship management, Financial accounting

Back

Financial accounting

Front

Product/service management includes: Advertising strategies, Developing new products and improving existing ones, Setting product prices, Managing customer complaints

Back

Developing new products and improving existing ones

Front

The four elements of the marketing mix are:

Back

Product, price, place, promotion

Front

The "place" element in the marketing mix refers to:

Back

Where the product is sold and how it reaches the customer

Front

A product mix refers to:

Back

The variety of products a company offers

Front

A company with a broad product mix is one that:

Back

Offers a large variety of unrelated product categories

Front

A trademark is:

Back

A symbol, name, or other identifier used to distinguish a product.

Front

A patent protects:

Back

The rights to a unique invention