Social Media Marketing Chapter 1

Front

Approximately how many active social media users are there globally?

Back

4.74 billion

Front

What percentage of the global population uses at least one social media platform?

Back

59.3%

Front

How many new users did social media gain last year?

Back

190 million

Front

On average, how much time does a person spend on social media daily?

Back

2 hours and 27 minutes

Front

Which social media platform is the most widely used with 2.96 billion active users?

Back

Facebook

Front

What is social media (SM) primarily used for?

Back

Digital communication and creating online communities to share content and information

Front

What does Social Media Marketing (SMM) harness to execute the foundation of marketing?

Back

Digital communication

Front

Which of the following is NOT a process or technique involved in the foundation of marketing? Promoting, Selling, Distributing, Manufacturing

Back

Manufacturing

Front

What is one of the benefits of social media (SM) for individuals?

Back

Gives voice to the individual

Front

Which of the following is a platform benefit of social media for individuals? To discover, share, and discuss topics, To create advertisements, To sell products directly, To manage finances

Back

To discover, share, and discuss topics