Digital Marketing Concepts

Digital Marketing Concepts

Assessment

Flashcard

Business

12th Grade

Practice Problem

Easy

Created by

aqnur undefined

Used 1+ times

FREE Resource

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22 questions

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1.

FLASHCARD QUESTION

Front

What is Digital Marketing?

Back

The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

2.

FLASHCARD QUESTION

Front

What are the key differences between Traditional Marketing and Digital Marketing?

Back

Traditional Marketing has limited reach, is non-versatile, involves delayed communication, is expensive, and has poor campaign measurement. Digital Marketing has maximum reach, is versatile, allows instant communication, is cost-efficient, and enables easy measurement and optimization.

3.

FLASHCARD QUESTION

Front

What are the 5P's of Marketing?

Back

People, Price, Product, Promotion, Place.

4.

FLASHCARD QUESTION

Front

What is the significance of Price in Digital Marketing?

Back

Price strategies include frictionless payment methods like Amazon's 1-Click purchase and subscription models.

5.

FLASHCARD QUESTION

Front

How has Digital Marketing transformed Product consumption?

Back

Digital is changing how products are consumed, with trends like the sharing economy and wearable technology.

6.

FLASHCARD QUESTION

Front

What does Promotion in the 5P's of Marketing refer to?

Back

Promotion includes digital ad spending, which increased by 10.5% in 2023.

7.

FLASHCARD QUESTION

Front

What does Place refer to in Digital Marketing?

Back

Place refers to a brand's online presence, including its website and social media.

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