Ethos, Pathos, & Logos Flashcard

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What is Ethos?

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Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical device that appeals to the audience's emotions, evoking feelings such as pity, anger, or joy.

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What is Logos?

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Logos is a rhetorical device that uses logic, reasoning, and factual evidence to persuade an audience.

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What is Rhetoric?

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Rhetoric is the art of effective or persuasive speaking or writing, often using figures of speech and other compositional techniques.

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Example of Ethos in advertising?

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Using a celebrity endorsement to promote a product, suggesting that the product is trustworthy because a well-known figure uses it.

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Example of Pathos in advertising?

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An ad showing a sad puppy in a shelter to evoke feelings of compassion and encourage adoption.

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Example of Logos in advertising?

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An ad that presents statistics about the effectiveness of a product, such as '9 out of 10 dentists recommend this toothpaste'.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

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How does Pathos differ from Logos?

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Pathos appeals to emotions, while Logos appeals to logic and reason.

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Why is understanding Rhetoric important?

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Understanding rhetoric helps individuals analyze and create persuasive messages effectively.