Final for Advertising 24-25

Front

What does the "E" in the PESO model stand for?

Back

Earned

Front

What distinguishes paid media from other types of media?

Back

It involves the business spending money

Front

Which of the following is NOT considered a form of earned media? Customer reviews, Social media shares, Press releases, Paid advertisements

Back

Paid advertisements

Front

Earned media is free publicity gained through what?

Back

Viral content

Front

Which type of content is primarily used in shared media platforms?

Back

Customer-shared content

Front

What does the "P" in the PESO model stand for?

Back

Paid

Front

Which type of media in the PESO model includes guest blogging?

Back

Earned Media

Front

What is a key benefit of using the PESO model in advertising?

Back

Maximizing the impact of advertising efforts

Front

What does the "S" in the PESO model stand for?

Back

Shared

Front

Which type of media in the PESO model is controlled by the brand?

Back

Owned Media