Marketing 2 Final Exam Review

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Which of the following forms of ownership is a group of individuals organized by a charter that is granted by a state: Corporation, Proprietorship, Partnership, Cooperative

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Corporation

Front

What tort did Brix Beauty Salon commit by using a celebrity's name and photograph in a recent newspaper advertisement without permission? Options: Defamation, Wrongful interference, Appropriation, Conversion

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Appropriation

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Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of the (blank function of marketing.

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channel management

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Indirect channels of distribution are the only channels that involve

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intermediaries.

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Packaging a product in a biodegradable or recyclable container is one way a channel member can participate in the ethical practice of

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green marketing.

Front

One aspect of coordinating channel management with pricing activities involves

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setting appropriate prices.

Front

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to:

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make a decision.

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Why is it important to identify sources that provide relevant, valid written material?

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To read useful information

Front

Which of the following is a company resource that employees often analyze to ascertain policies and procedures: Research documents, Sales reports, Promotional brochures, Training materials

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Training materials

Front

What was the audience doing when Jacob stood up to walk to the podium?

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Encouraging the speaker