
Marketing Final Exam Review
Flashcard
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Medium
Wayground Content
Used 1+ times
FREE Resource
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45 questions
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1.
FLASHCARD QUESTION
Front
What is one reason businesses conduct marketing research?
Back
To understand customer expectations
2.
FLASHCARD QUESTION
Front
What is a potential issue if a researcher's biases are evident to respondents?
Back
Respondents may give answers they think the researcher wants to hear.
3.
FLASHCARD QUESTION
Front
What type of data is associated with descriptive research?
Back
Quantitative data
4.
FLASHCARD QUESTION
Front
What is the purpose of predictive research in business?
Back
To estimate future sales and market growth
5.
FLASHCARD QUESTION
Front
What must researchers do to obtain data that specifically applies to the research project?
Back
Conduct primary research
6.
FLASHCARD QUESTION
Front
What are the modern popular methods to collect survey data?
Back
Online surveys and phone interviews
7.
FLASHCARD QUESTION
Front
What is the significance of implementing more than one marketing strategy at the same time?
Back
To target different customer preferences
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