S1.2024.ACC Marketing semester final

Front

Which of the following is NOT a component of the Promotional Mix?
Personal Selling
Sales Promotion
Public Relations

Back

Product Development

Front

Which of the following is NOT a key question when launching a product? Can the product be manufactured cheaply enough to ensure profit? Does the product fit within the company's mission? Is there a large enough target audience to support the product? Does the product have an appealing brand logo?

Back

Does the product have an appealing brand logo?

Front

What’s the main purpose of public relations in marketing?

Back

Building goodwill and trust

Front

Which of these is a direct marketing method?
Options:
Television ads,
Email campaigns,
Free samples,
Press releases

Back

Email campaigns

Front

What type of advertising is meant to remind customers about an existing product?

Back

Reminder Advertising

Front

Which media type has seen a recent decline in ad spending? Options: Newspaper, Mobile, Digital, Broadcast

Back

Newspaper

Front

What is NOT a benefit of sales promotions? Immediate sales boost, Increased product trial, Enhanced customer engagement

Back

Long-term brand loyalty

Front

What’s the main purpose of marketing content creation?

Back

To share a company’s message

Front

What does ROI stand for?

Back

Return on Investment

Front

What is a brand’s key purpose?

Back

To identify and differentiate a product