SEM Final Review 2024

SEM Final Review 2024

Assessment

Flashcard

Business

10th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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25 questions

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1.

FLASHCARD QUESTION

Front

A ____ is a name, symbol, or word or words, or design that identifies an organization and its products.

Back

brand

2.

FLASHCARD QUESTION

Front

Do companies associate their products with well-known sports organizations to reach new customers and strengthen their relationship with existing customers?

Back

True

3.

FLASHCARD QUESTION

Front

Develop, link, and help are the three steps in establishing ____.

Back

brand name

4.

FLASHCARD QUESTION

Front

Geographics, demographics, and psychographics are all part of market segmentation.

Back

True

5.

FLASHCARD QUESTION

Front

If a manufacturer sells directly to customers on its Web site and in its retail stores, plus sells wholesale to other retail stores, the manufacturer is using multiple channels of distribution.

Back

True

6.

FLASHCARD QUESTION

Front

If you purchased a pair of Nike athletic shoes in a retail store, the shoes would be considered a ____ good.

Back

consumer

7.

FLASHCARD QUESTION

Front

____ is a pricing strategy that involves selling several items as a package for a set price.

Back

Bundle pricing

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