SEM Final Review 2024

Front

A ____ is a name, symbol, or word or words, or design that identifies an organization and its products.

Back

brand

Front

Do companies associate their products with well-known sports organizations to reach new customers and strengthen their relationship with existing customers?

Back

True

Front

Develop, link, and help are the three steps in establishing ____.

Back

brand name

Front

Geographics, demographics, and psychographics are all part of market segmentation.

Back

True

Front

If a manufacturer sells directly to customers on its Web site and in its retail stores, plus sells wholesale to other retail stores, the manufacturer is using multiple channels of distribution.

Back

True

Front

If you purchased a pair of Nike athletic shoes in a retail store, the shoes would be considered a ____ good.

Back

consumer

Front

____ is a pricing strategy that involves selling several items as a package for a set price.

Back

Bundle pricing

Front

Place decisions involve how you get your product into the hands of your customers.

Back

True

Front

Sports goods are intangible, and sports services are tangible.

Back

False

Front

The fans at which a company's promotional efforts are aimed are called the company's __________ ____________

Back

target market