7 Functions of Marketing

Front

A team of workers approaches customers in a ballpark to ask them their opinion about the concession food offerings.

Back

Marketing Information Management

Front

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

Back

Product Service Management

Front

A small manufacturer applies for a bank loan in order to upgrade its computer network.

Back

Financing

Front

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. What is this process called?

Back

Distribution

Front

What is Lisa responsible for at the Cowboys Pro Shop?

Back

Checking in all inventory and ensuring merchandise gets rotated and displayed properly.

Front

The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.

Back

Promotion

Front

The hot Christmas toy for children jumped in price from $35.99 to $54.99 because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.

Back

Pricing

Front

Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.

Back

Financing

Front

Process of collecting information about customer trends, and competitor products.

Back

Marketing Information Management

Front

Any form of communication used to inform, persuade, or remind people about a business's products.

Back

Promotion