Marketing Applications Unit 1

Front

Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. What positive action is the company demonstrating?

Back

align strategies and activities with goals

Front

Jordan just began his new job as a financial analyst. Processes and procedures at his new company are a little bit different from the last place he worked, so his first week will be spent learning the ropes. What positive action is his company demonstrating?

Back

provide proper training for employees

Front

Which of the following is an example of corporate responsibility? a company expands its facilities, a company provides professional development for employees, a company uses recycled materials in its products, a company pays its taxes on time

Back

a company uses recycled materials in its products

Front

Which of the following is a result that is likely to occur when companies take positive actions: high employee turnover, excellent business reputation, record profits, shutting down the competition?

Back

excellent business reputation

Front

When all employees are on the "same page" and working toward a common goal, businesses tend to be more

Back

efficient

Front

Why is it a bad idea to use high-pressure sales techniques?

Back

customers may feel dissatisfied after their purchases

Front

Businesses cannot create a ___________________ where none exists.

Back

need

Front

Chad is very happy with the haircut he received at a new barbershop. Chad is demonstrating customer

Back

satisfaction

Front

A buying decision begins with a(n)

Back

need

Front

Which of the following would be considered a higher order need: food, safety, clothing, social belonging?

Back

social belonging