Social Media Marketing Final Exam

Front

If a company wants its ad to appear on the “Trends for you” section on X, what kind of promotion should it run?

Back

Promoted Tweet

Front

__________ is the simulation of human intelligence processes by machines, especially computer systems.

Back

Artificial intelligence

Front

Nories & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.

Back

True

Front

Is social media marketing a form of inbound marketing?

Back

True

Front

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?

Back

Dot-com bubble

Front

A ________ is a statement or phrase that encourages audience response.

Back

Call to action

Front

__________ was the first true social media network.

Back

Myspace

Front

Which of the following is an example of a brand metric? Brand sentiment, Brand image, Brand awareness, Customer support

Back

Brand awareness

Front

If a business wants to be successful on social media, it should copy a competitor’s social media marketing efforts.

Back

False

Front

If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?

Back

Content marketing