What process involves promoting and selling products or services to fulfill customer needs or wants?

Types of Research Flashcard

Flashcard
•
Business
•
12th Grade
•
Hard
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43 questions
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1.
FLASHCARD QUESTION
Front
Back
Marketing
2.
FLASHCARD QUESTION
Front
What is one benefit of using a mass marketing strategy?
Back
Creates brand awareness
3.
FLASHCARD QUESTION
Front
Chen is targeting his advertising towards individuals living in urban centers. What type of market segmentation is he employing?
Back
Geography
4.
FLASHCARD QUESTION
Front
What are the four key marketing mix components that businesses use to fulfill customer needs and wants?
Back
Product, price, place, promotion
5.
FLASHCARD QUESTION
Front
What is the simplest form of business ownership where a single individual owns the business?
Back
Sole proprietorship
6.
FLASHCARD QUESTION
Front
Which business concept involves companies engaging in activities that positively impact the community?
Back
Corporate social responsibility
7.
FLASHCARD QUESTION
Front
Capital is considered a non-human factor of production that encompasses tools and equipment used in creating goods and services. True or False?
Back
True
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