Types of Research Flashcard

Types of Research Flashcard

Assessment

Flashcard

Business

12th Grade

Hard

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43 questions

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1.

FLASHCARD QUESTION

Front

What process involves promoting and selling products or services to fulfill customer needs or wants?

Back

Marketing

2.

FLASHCARD QUESTION

Front

What is one benefit of using a mass marketing strategy?

Back

Creates brand awareness

3.

FLASHCARD QUESTION

Front

Chen is targeting his advertising towards individuals living in urban centers. What type of market segmentation is he employing?

Back

Geography

4.

FLASHCARD QUESTION

Front

What are the four key marketing mix components that businesses use to fulfill customer needs and wants?

Back

Product, price, place, promotion

5.

FLASHCARD QUESTION

Front

What is the simplest form of business ownership where a single individual owns the business?

Back

Sole proprietorship

6.

FLASHCARD QUESTION

Front

Which business concept involves companies engaging in activities that positively impact the community?

Back

Corporate social responsibility

7.

FLASHCARD QUESTION

Front

Capital is considered a non-human factor of production that encompasses tools and equipment used in creating goods and services. True or False?

Back

True

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