Marketing Final Test Review #2

Front

How are intermediaries classified? Options: by the amount of goods they sell, by whether they take ownership or not, by the type of goods they sell, by whether they resell the goods

Back

by whether they take ownership or not

Front

The path a product takes from producer or manufacturers to the final user is called its:

Back

channel of distribution

Front

The most frequently used type of transportation is: motor car, airplane, motor carrier (truck), pipelines

Back

motor carrier (truck)

Front

Obtaining information about the preferences, opinions, habits, trends of potential customers is:

Back

marketing research

Front

When constructing a survey, for more reliable results they should choose a sample size that is:

Back

larger

Front

A business's sales figures or customer records would be an example of what kind of data source?

Back

internal primary

Front

Process of developing, promoting, and distributing products to satisfy customers needs and wants

Back

marketing

Front

You can't physically touch - tasks performed for a customer

Back

services

Front

This takes place every time something is sold in the marketplace

Back

exchange

Front

Getting information to make good business decisions usually obtained through marketing research:

Back

Marketing information management