Marketing Final Test Review #2

Marketing Final Test Review #2

Assessment

Flashcard

•

Life Skills

•

10th - 12th Grade

•

Practice Problem

•

Hard

Created by

Wayground Content

FREE Resource

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39 questions

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1.

FLASHCARD QUESTION

Front

How are intermediaries classified? Options: by the amount of goods they sell, by whether they take ownership or not, by the type of goods they sell, by whether they resell the goods

Back

by whether they take ownership or not

2.

FLASHCARD QUESTION

Front

The path a product takes from producer or manufacturers to the final user is called its:

Back

channel of distribution

3.

FLASHCARD QUESTION

Front

The most frequently used type of transportation is: motor car, airplane, motor carrier (truck), pipelines

Back

motor carrier (truck)

4.

FLASHCARD QUESTION

Front

Obtaining information about the preferences, opinions, habits, trends of potential customers is:

Back

marketing research

5.

FLASHCARD QUESTION

Front

When constructing a survey, for more reliable results they should choose a sample size that is:

Back

larger

6.

FLASHCARD QUESTION

Front

A business's sales figures or customer records would be an example of what kind of data source?

Back

internal primary

7.

FLASHCARD QUESTION

Front

Process of developing, promoting, and distributing products to satisfy customers needs and wants

Back

marketing

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