Market Segmentation

Market Segmentation

9th - 12th Grade

20 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

Life Skills

9th - 12th Grade

Practice Problem

Medium

Created by

Sean Higgins

Used 727+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic
Demographic
Psychographic
Telepathic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customers interest in playing basketball can help a marketer determine his/her ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Knowing a customers family size can not help determine the demographics of the target market.

TRUE
FALSE

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

Target Market
Behavioral
Demographic
Geographic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is a method used to identify customers with similar wants and needs.

Selling
Planning
Market Segmentation
Sales pitch

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

Behaviorial
Psychographic
Demographic
Geographic

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