Market Segmentation
Authored by Sean Higgins
Life Skills
9th - 12th Grade
Used 753+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customers interest in playing basketball can help a marketer determine his/her ______.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Knowing a customers family size can not help determine the demographics of the target market.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___________ is a method used to identify customers with similar wants and needs.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
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