Market Concepts and Segmentation

The foundation of a marketing plan is also known as:

• Situational Analysis

• Observation

• Empirical Research

• Experimental Research

The marketing mix is also known as:

• Market Functions

• Market Segmentation

• The Four P's of Marketing

• Market Concept

Which is not a Market Segmentation

• Geographic

• Infographic

• Behavioral

• Psychographic

True or False: Brand loyalty impacts buying behavior.

• True

• Falso

An example of demographics is...

• The Tri-State Area

• Product Usage

• Gender

• Active Lifestyle

All the potential customers that have common wants and needs and are willing to buy is the definition for:

• Market

• Product

• Promotion

• Place

Which is not part of the The 4 P's of Marketing?

• Price

• Possession

• Product

• Place

True or False: Psychographics can be what people value, their lifestyles, their hobies, and attitudes.

• True

• False

Focusing all marketing decisions on a very specific group of people you want to reach is known as:

• Target Marketing

• Personal Sales

• Marketing Mix

• Market Research

True or False: Situational analysis does not help you identify your target market.

• True

• False