Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or happiness.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility and ethics. It establishes the speaker's or writer's authority and trustworthiness.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing sad animals in shelters to evoke sympathy and encourage adoption.

Front

Give an example of Logos in advertising.

Back

An advertisement that presents statistics about the benefits of a product, such as '9 out of 10 dentists recommend this toothpaste'.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a well-known doctor endorsing a health product to build trust.

Front

How does Pathos affect decision-making?

Back

Pathos can influence decision-making by appealing to emotions, making people more likely to act based on feelings rather than logic.

Front

How does Logos affect decision-making?

Back

Logos influences decision-making by providing logical reasoning and evidence, leading people to make informed choices.

Front

How does Ethos affect decision-making?

Back

Ethos affects decision-making by establishing trust in the speaker or brand, making the audience more likely to accept their message.

Front

What type of persuasion is used when an ad appeals to emotions?

Back

Pathos.