EPL Minor Assessment
Flashcard
•
English
•
10th Grade
•
Practice Problem
•
Hard
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15 questions
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1.
FLASHCARD QUESTION
Front
What is cause marketing?
Back
Cause marketing is a strategy where a company aligns itself with a social cause, promoting it while also benefiting from the association, often through donations or awareness campaigns.
2.
FLASHCARD QUESTION
Front
What is the purpose of using the color red in marketing?
Back
The color red is used to attract attention and evoke feelings of energy and liveliness, making products more appealing to consumers.
3.
FLASHCARD QUESTION
Front
Define Ethos in persuasive appeals.
Back
Ethos is a persuasive appeal to credibility or character, where the speaker or writer establishes trustworthiness and authority on a subject.
4.
FLASHCARD QUESTION
Front
Define Pathos in persuasive appeals.
Back
Pathos is a persuasive appeal to emotion, aiming to evoke feelings in the audience to persuade them.
5.
FLASHCARD QUESTION
Front
Define Logos in persuasive appeals.
Back
Logos is a persuasive appeal to logic and reason, using facts, statistics, and logical arguments to convince the audience.
6.
FLASHCARD QUESTION
Front
What is the significance of target audience in marketing?
Back
The target audience is the specific group of consumers a company aims to reach with its marketing efforts, ensuring that messages resonate with the intended demographic.
7.
FLASHCARD QUESTION
Front
What are weasel words?
Back
Weasel words are ambiguous or misleading terms used to create an impression of truth without providing concrete evidence.
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