EPL Minor Assessment

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What is cause marketing?

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Cause marketing is a strategy where a company aligns itself with a social cause, promoting it while also benefiting from the association, often through donations or awareness campaigns.

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What is the purpose of using the color red in marketing?

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The color red is used to attract attention and evoke feelings of energy and liveliness, making products more appealing to consumers.

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Define Ethos in persuasive appeals.

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Ethos is a persuasive appeal to credibility or character, where the speaker or writer establishes trustworthiness and authority on a subject.

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Define Pathos in persuasive appeals.

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Pathos is a persuasive appeal to emotion, aiming to evoke feelings in the audience to persuade them.

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Define Logos in persuasive appeals.

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Logos is a persuasive appeal to logic and reason, using facts, statistics, and logical arguments to convince the audience.

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What is the significance of target audience in marketing?

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The target audience is the specific group of consumers a company aims to reach with its marketing efforts, ensuring that messages resonate with the intended demographic.

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What are weasel words?

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Weasel words are ambiguous or misleading terms used to create an impression of truth without providing concrete evidence.

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What is synergy in marketing?

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Synergy in marketing refers to the collaboration between two or more entities to create a combined effect greater than the sum of their individual effects.

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How does cause marketing benefit companies?

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Cause marketing can enhance a company's brand image, increase customer loyalty, and drive sales by aligning with social causes that resonate with consumers.

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What role does emotional appeal play in advertising?

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Emotional appeal in advertising aims to connect with consumers on a personal level, influencing their purchasing decisions through feelings.