Marketing Semester Review Part 2

Front

Customer dedication to a certain brand or product is known as _____

Back

brand identity

Front

A(n) _____ is a phrase or sentence that summarizes some essential part of the product or business

Back

tagline

Front

A(n) ______ is similar to a trademark, but it identifies a service rather than a product

Back

service mark

Front

This consumer product lacks a widely recognized name or logo:

Back

generic brand

Front

Packaging does not always include labeling

Back

False

Front

______ includes two aspects of a brand - its associations and its personality.

Back

Brand image

Front

A marketer needs to understand that some 'general traits' of a brand name are _____: Easy to recognize, Easy to pronounce, Easy to memorize or recall.

Back

All of these

Front

I'm lovin it' is the slogan of which fast food brand?

Back

Mcdonald's

Front

In order to be protected, a brand name must be registered.

Back

False

Front

Customers that want a quality product at a low price buy private brands.

Back

True