Sports Marketing Final Exam

Front

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

Back

True

Front

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs. True or False?

Back

True

Front

Discretionary income is the amount individuals earn BEFORE deductions are removed from their pay.

Back

False

Front

Selecting a good city to host the Super Bowl is an example of distribution of entertainment. True or False?

Back

True

Front

Marketing is the creation and maintenance of

Back

Satisfying exchange relationships

Front

To satisfy customer needs, you must do all of the following EXCEPT: Charge prices to maximize company profits, Identify your customer, Develop products that customers consider better than other choices, Operate the business profitably

Back

Charge prices to maximize company profits

Front

Domino's Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the ________ element of the marketing mix.

Back

Promotion

Front

Product/Service management involves _________ products.

Back

All of the Above

Front

Shared characteristics of a group, such as age, marital status, gender, ethnic background, income level and education level are known as demographics. True or False?

Back

True

Front

The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer is called ________.

Back

Gross Impression