Advanced SEM Final Review - Sem 1

Front

After an interview is over and you have gone home, you should always do what? Options: Send your resume again, Follow your potential boss on social media, Send a thank you e-mail/note, Ask about your potential salary

Back

Send a thank you e-mail/note

Front

Employability skills are usually tangible.

Back

False

Front

Which term best describes the "Product" portion of the marketing mix? Options: costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for, where do I sell and how do I get my product there, functions and features of a good or service, how I raise awareness of my product to generate more sales

Back

functions and features of a good or service

Front

Which term best describes the "Place" portion of the marketing mix? Options: costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for, where do I sell and how do I get my product there, functions and features of a good or service, how I raise awareness of my product to generate more sales

Back

where do I sell and how do I get my product there

Front

Which term best describes the "Promotion" portion of the marketing mix? Options: costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for, where do I sell and how do I get my product there, functions and features of a good or service, how I raise awareness of my product to generate more sales

Back

how I raise awareness of my product to generate more sales

Front

Which term best describes the "Price" portion of the marketing mix? Options: costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for, where do I sell and how do I get my product there, functions and features of a good or service, how I raise awareness of my product to generate more sales

Back

costs to make a product vs. how much you'll sell it for vs. how much your competitors sell it for

Front

Which of the following best describes the "Development" stage of the product life cycle? Options: high expenditure on promotion and product development, low sales; sales increase and product should break-even; sales stabilize, less expenditure on promotion needed, revenue & profit should be high; high costs but no sales; sales slow, extension strategies can be adopted or the product withdrawn.

Back

high costs but no sales

Front

Which of the following best describes the "Launch" stage of the product life cycle? Options: high expenditure on promotion and product development, low sales; sales increase and product should break-even; sales stabilize, less expenditure on promotion needed, revenue & profit should be high; high costs but no sales; sales slow, extension strategies can be adopted or the product withdrawn.

Back

high expenditure on promotion and product development, low sales

Front

Which of the following best describes the "Growth" stage of the product life cycle? Options: high expenditure on promotion and product development, low sales; sales increase and product should break-even; sales stabilize, less expenditure on promotion needed, revenue & profit should be high; high costs but no sales; sales slow, extension strategies can be adopted or the product withdrawn.

Back

sales increase and product should break-even

Front

Which of the following best describes the "Maturity" stage of the product life cycle? high expenditure on promotion and product development, low sales, sales increase and product should break-even, sales stabilize, less expenditure on promotion needed, revenue & profit should be high, high costs but no sales, sales slow, extension strategies can be adopted or the product withdrawn

Back

sales stabilize, less expenditure on promotion needed, revenue & profit should be high