Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and morals.

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What is Pathos?

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Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as pity, anger, or joy to persuade.

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What is Logos?

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Logos is a rhetorical device that uses logic and reason to persuade the audience. It relies on facts, statistics, and logical arguments.

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Example of Ethos in advertising?

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An advertisement featuring a doctor recommending a specific medicine to establish credibility.

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Example of Pathos in a speech?

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A speaker sharing a personal story of loss to evoke sympathy and connect emotionally with the audience.

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Example of Logos in an argument?

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Using statistics to show that 90% of people prefer a certain product based on a survey.

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How does Ethos influence decision-making?

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Ethos influences decision-making by making the audience trust the speaker or brand, leading them to be more likely to accept the argument.

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How does Pathos affect audience engagement?

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Pathos affects audience engagement by creating an emotional connection, making the audience more invested in the message.

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How does Logos support an argument?

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Logos supports an argument by providing logical reasoning and evidence, making the argument more convincing.

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What is the role of Ethos in persuasive writing?

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The role of Ethos in persuasive writing is to establish the writer's credibility, making the audience more likely to believe their claims.