Entrepreneurship Lesson 3.03 Review

Front

A Unique Selling Proposition is an attribute of your product or brand that separates your business from competitors.

Back

separates your business from competitors.

Front

A migraine medication's USP communicates that it contains the safest ingredients. This USP is related to

Back

product features.

Front

A USP can improve the performance of a work team by

Back

providing a common goal.

Front

Many companies use a USP as part of their overall _________ strategies.

Back

Positioning

Front

Marketers often condense USPs into short slogans because

Back

customers tend to remember one thing from an ad

Front

"Our product works great!" is an example of a USP that is not ___________ enough.

Back

specific

Front

A successful USP starts with

Back

a great product

Front

Ranking your company in relationship with your competitors helps you to determine

Back

how your company is unique

Front

To guard your USP from competitors, you should: repeat it as much as possible.

Back

repeat it as much as possible

Front

To buy a product, customers in a market must first

Back

be willing to buy the product.