Marketing Principles Midterm Review Practice Test

Marketing Principles Midterm Review Practice Test

Assessment

Flashcard

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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28 questions

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1.

FLASHCARD QUESTION

Front

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________.

Back

target market

2.

FLASHCARD QUESTION

Front

What are the four types of market segmentation? Options: demographic, behavioral, psychographic, and geographic, economics, sharing, returns, and investment, exchange, value, variables, and personality, production, percentage, finance, and customer service

Back

demographic, behavioral, psychographic, and geographic

3.

FLASHCARD QUESTION

Front

What type of market segmentation involves dividing a market according to different variables such as age, gender, family size, income, and occupation?

Back

demographic segmentation

4.

FLASHCARD QUESTION

Front

What type of market segmentation involves dividing a market according to different characteristics such as values, interests, hobbies, likes/dislikes, lifestyles, etc.?

Back

psychographic segmentation

5.

FLASHCARD QUESTION

Front

Which type of market segmentation is dividing a market based on the household family size?

Back

demographic segmentation

6.

FLASHCARD QUESTION

Front

What type of market segmentation is dividing a market based on customers' hobbies and interests?

Back

psychographics

7.

FLASHCARD QUESTION

Front

Identify the particular type of segmentation being described: Ray-Ban Sunglasses has a new marketing campaign to focus on consumers that live within 100 miles of one of their store locations. Segmenting a market based on where a consumer lives is an example of ______________ segmentation.

Back

geographics

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