Midterm Exam - Cunard

Front

What is the term for support for a claim that relies on eliciting an emotional response from the audience?

Back

Pathos

Front

Which phrase has a negative connotation: 'a stingy person' or 'a thrifty person'?

Back

A stingy person

Front

What method of persuasion appeals to emotions and feelings?

Back

Pathos

Front

Which phrase has a more positive connotation: 'a peculiar object', 'a unique object', or 'a strange object'?

Back

A unique object

Front

What term means to use a strong exaggeration?

Back

Hyperbole

Front

What is the term for credibility or ethical appeal in persuasion?

Back

Ethos

Front

What is the term for logical reasoning or appeal to logic in persuasion?

Back

Logos

Front

What is the difference between 'stingy' and 'thrifty'?

Back

Stingy has a negative connotation, while thrifty has a positive connotation.

Front

What is an example of pathos in advertising?

Back

An ad showing a sad puppy to evoke sympathy.

Front

What is an example of ethos in a persuasive argument?

Back

Citing a respected expert to support a claim.