Advertising 1 Semester Final

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A specific group of consumers that an organization selects as the focus of its marketing plan.

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target market

Front

Tangible goods, such as a baseball, or a cellphone.

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product

Front

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

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marketing

Front

Things that people desire based on personality, experiences, or information about a product.

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wants

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Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.

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demographics

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A combination of four basic marketing strategies: product, place, price, promotion.

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marketing mix

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A way of analyzing a market by categorizing specific characteristics.

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market segmentation

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What is a benefit to the salesperson of building a clientele?

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Obtaining referrals from loyal customers

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A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)

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customer.

Front

One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to

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gain the customer's confidence.