SMM Semester Review

Front

Although there are millions of advertisers on YouTube, only ___ percent of small businesses advertise on the popular video platform.

Back

9

Front

What once popular peer-to-peer communication method is X similar to?

Back

Instant messaging

Front

Which most closely presents the number of X users? Options: 50 million, 300 million, 80 million, 100 million

Back

100 million

Front

Are all YouTube advertisements in video form?

Back

False

Front

Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.

Back

False

Front

The key to success for any business on social media is how it connects with their audience on an authentic level. True or False?

Back

True

Front

Which is NOT a sign of a raving fan?

Back

None of these

Front

Which of the following was presented in the text as a good way to hook your viewer?
Options:
Making fun of your competitors,
Using slow, lethargic music,
Using puppies,
Showing a recognizable influencer or celebrity

Back

Showing a recognizable influencer or celebrity

Front

You need to pay close attention to whom you want consuming your YouTube ads; targeting is important. Mark only one oval.

Back

True

Front

Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy. Mark only one oval.

Back

True