Psychology Concepts

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Attribution Theory

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The theory that we explain someone's behavior by crediting either the situation or the person's disposition.

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Fundamental Attribution Error

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The tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.

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Central Route Persuasion

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Attitude change path in which interested people focus on the arguments and respond with favorable thoughts.

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Foot-in-the-Door Phenomenon

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The tendency for people who have first agreed to a small request to comply later with a larger request.

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Cognitive Dissonance Theory

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The theory that we act to reduce the discomfort we feel when two of our thoughts are inconsistent.