Product/Service Management Unit Test

Front

Product/Service management involves obtaining, developing, maintaining, and improving a product.

Back

true

Front

A good or service

Back

product

Front

Companies do not have to keep the customer's point of view in mind.

Back

false

Front

Is ensuring a return on investment part of product/service management?

Back

true

Front

Can any brand name be used by a business?

Back

No, the name must be legally available for use

Front

Developing and improving a product in response to market opportunities is called:

Back

product/service management

Front

What is the Product Life Cycle?

Back

Phases products go through in the marketplace

Front

Which of the following is an example of a service? Food, Toothpaste, Cars, Haircut

Back

Haircut

Front

The packaging appearance is important because it conveys things to a customer.

Back

True

Front

A mark or design placed on a product to identify it is...

Back

brand