Promotional Strategy Flashcard

Front

Which method of promotion uses independent mass media outlets?

Back

Above the Line Promotion

Front

What is a disadvantage of above the line promotion?

Back

Not very targeted

Front

Which type of promotion is more popular in the digital age? Options: Above the line promotion, Below the line promotion, Through the line promotion, Traditional marketing

Back

Through the line promotion

Front

Which promotional method is described as reaching a more targeted audience?

Back

Below the line promotion

Front

What is a disadvantage of social media marketing?

Back

Consumers may not engage with platforms

Front

What is an advantage of using magazines for advertising?

Back

Access to specific target groups

Front

What is a disadvantage of outdoor advertising?

Back

It can be vulnerable to vandalism or damage from severe weather conditions.

Front

What is a disadvantage of television advertising?

Back

It is very expensive and not suitable for smaller firms.

Front

Which advertising method is described as having a huge potential to reach a mass-market audience?

Back

Television

Front

Promotion is all the activities that communicate the value of a product and persuade customers to buy it is referred to as

Back

True