

Unit 5 (Ch. 34 & 35) - MKTG.
Flashcard
•
English
•
12th Grade
•
Practice Problem
•
Hard
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1.
FLASHCARD QUESTION
Front
What is Brand Licensing?
Back
Brand Licensing is the legal authorization by a trademarked brand owner to allow another company (the licensee) to use its brand, brand mark, or trade character for a fee.
2.
FLASHCARD QUESTION
Front
What is Category Management?
Back
Category Management is the process involving managing product categories as individual business units.
3.
FLASHCARD QUESTION
Front
What is a Category in marketing?
Back
A Category might include a group of product lines with the same target market & distribution channels.
4.
FLASHCARD QUESTION
Front
What is Product Positioning?
Back
Product Positioning refers to the efforts a business makes to identify, place, and sell its products in the marketplace.
5.
FLASHCARD QUESTION
Front
What is a Planogram?
Back
A Planogram is a computer-developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores.
6.
FLASHCARD QUESTION
Front
What is a Trademark?
Back
A Trademark is a symbol, word, or words legally registered or established by use as representing a company or product.
7.
FLASHCARD QUESTION
Front
What is a Brand?
Back
A Brand is a name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of others.
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