Marketing Objective 1.01 Flash Cards

Front

Example of communicating with customers

Back

Sponsoring a charity event

Front

How marketers get their messages to customers

Back

By communicating with them

Front

Basis for all marketing goals and actions

Back

Planning

Front

According to the marketing concept, which option demonstrates customer orientation?

Advertising the features of a product

Finding out what a buyer wants

Convincing a buyer to buy

Researching a firm’s competitors

Back

Finding out what a buyer wants

Front

What marketing allows us to do

Back

Live our daily lives

Front

Company commitment in marketing

Back

Setting aside funds to research what customers want

Front

Marketing can best be thought of as a(n)

Back

Process

Front

The general role of marketing in our private enterprise system is to coordinate

Back

Production and consumption

Front

What does applying the customer-orientation element of the marketing concept enable the business to do?

Back

1. Contacting customers

Front

Which of the following is an example of communicating with customers:

Back

1. Sponsoring a charity event