Branding Vocab Flashcardizz

Front

What is it called when Benjamin, Nora, and Lily need to come up with a name, term, design, symbol, or combination of these elements that will set their business apart from their competitors?

Back

brand name

Front

the art and science of influencing perception about a product, service, or organization

Back

branding

Front

the exclusive right to use a brand or part of a brand

Back

trademark

Front

customers' awareness, their impressions, and their opinions about a business and its brand

Back

perception

Front

What is the focus on the style and appearance of printed materials, including specific identifiers like style, font, typeface, etc. called?

Back

typography

Front

Grace, Scarlett, and Rohan are having a debate. They are trying to categorize Mountain Dew. Grace thinks it's a logo, Scarlett believes it's a brand name, and Rohan argues it's a trade character. Who is correct?

Back

Scarlett

Front

Identify this logo that represents the sound of music.

Back

Spotify

Front

In Greek mythology, this company name is a Winged Goddess of Victory. The logo's shape symbolizes the sound of speed, movement, power and motivation.

Back

Nike

Front

This is a way in which a business wants to be perceived by customers

Back

brand identity

Front

logos represents a brand

Back

True