Marketing Midterm Review

Front

"Big picture thinking" is a skill related to which of the following?

Back

Understanding one’s role in fulfilling the mission of the workplace

Front

__________ are knowledge-based skills needed for a particular career.

Back

Hard skills

Front

__________ are personal traits or qualities an individual has.

Back

Soft skills

Front

Critical thinking is _____________________.

Back

the ability to effectively analyze information or situations to form a judgment or outcome

Front

Initiative

Back

the ability to assess a situation and take action without direction from someone else

Front

Processes and materials used in a business industry evolve over time. Employees must keep up-to-date on new trends in the industry. This explains the need for which workplace skill?

Back

Continuous Learning

Front

Which of the following is not a function of marketing? Distribution, Pricing, Accounting, Promotion

Back

Accounting

Front

Products that are made for personal use are sold in ________________.

Back

consumer markets

Front

Market share is expressed in _______________.

Back

dollar amount or percentages

Front

If a company were to fail and drop from the market, we would expect the market share of other companies to __________.

Back

increase