Marketing Applications: Marketing, Advertising, Branding

Front

Which of the following is NOT one of the functions of marketing? Pricing, Marketing information management, Buying, Financing

Back

Buying

Front

Which of the following decisions would be considered part of the “product” element of the marketing mix?
- Whether to put a product on a table or shelf
- Whether to make a product blue or red
- Whether to make a product $5 or $10
- Whether to have a sale on product A or product B

Back

Whether to make a product blue or red

Front

If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?

Back

Psychographics

Front

Which of the following is an example of a product which is mass marketed? Coca-Cola®, Honda Civic®, True Religion® jeans, Banana Republic® shirts

Back

Coca-Cola®

Front

Which of the following is NOT one of the “four Ps”?
Options:
Presentation,
Promotion,
Product,
Price

Back

Presentation

Front

When a company uses the mass marketing technique, they are doing which of the following? Producing and distributing large amounts of marketing over a short period of time, Concentrating marketing on the most massive group of customers, Aiming marketing at everyone without consideration of differences among people, Producing large amounts of marketing in one year to be distributed the next year

Back

Aiming marketing at everyone without consideration of differences among people

Front

Which of the following best describes the process of market segmentation?
- When marketers break up marketing efforts chronologically by month
- When marketers divide the mass market based on shared characteristics
- When marketers distinguish between marketing efforts based on cost
- When marketers approach the mass market with small pieces of undeveloped marketing ideas

Back

When marketers divide the mass market based on shared characteristics

Front

Which of the following is NOT a discussed method of segmenting markets? Geography, Demographics, Psychographics, Randomly

Back

Randomly

Front

A target market is which of the following? A group which is unimportant to focus marketing efforts on, The specific group for which a business’s products, services and marketing efforts are intended, The broad group for which a product’s features are not meaningful, A small group which marketers use to test marketing efforts before running a full campaign

Back

The specific group for which a business’s products, services and marketing efforts are intended

Front

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

Back

Promotion