Marketing Basics

Front

Which utility involves making products?

Back

form utility

Front

What group does Bob belong to after asking his mom to buy him Coco Puffs after watching a TV ad?

Back

a customer market

Front

What economic utility increased when fast-food restaurants began accepting credit cards?

Back

possession utility

Front

What core function is completed when a customer finishes their stay and completes a survey of the hotel?

Back

marketing information management

Front

What does a miniature golf business provide to its customers?

Back

a service

Front

After an appointment from the cable company, Tom answered a survey. What is this function?

Back

marketing information management

Front

B2B sales?

Back

business to business

Front

Frequent buyer rewards cards are known as?

Back

loyalty programs

Front

What are B2C sales?

Back

business to consumer sales

Front

Window displays communicate information about a product to consumers. What utility is this?

Back

information