Marketing 2 Unit 1

Front

Marketers plan where they need to go and how to get there efficiently in order to

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achieve satisfying connections.

Front

For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal:

Back

Improving this year’s customer satisfaction by 7% over last year’s ratings

Front

Of the following, which is a strategy for the goal of increasing this year’s website sales by 9% over last year’s sales? Printing the web address on company business cards, Including the web address in advertising, Letting people know the web address, Putting the web address on company vehicles

Back

Letting people know the web address

Front

Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year’s customer service by 15% over last year’s: Scheduling customer-service training dates, Improving the customer waiting area, Increasing customer benefits, Offering customers a payment plan

Back

Scheduling customer-service training dates

Front

A goal can be evaluated to determine its

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success.

Front

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

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efficient.

Front

Which of the following is an important characteristic of marketing tactics: The tactics should support the marketing mix. The tactics should line up with marketing strategies. The tactics should focus on customers. The tactics should bring in enough money.

Back

The tactics should line up with marketing strategies.

Front

A firm’s strategy is important because it shows

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how its goal will be reached.

Front

To select the best strategy available to them, marketers should consider: how the marketing concept applies to their situation.

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how the marketing concept applies to their situation.

Front

Franklin is a marketer who selects what he thinks is the best strategy. What should he do next?

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Set aside the needed funds