National 2022 ag sales test

Front

Example of a customer's wish

Back

Mr. Johnson indicates it would be nice if he could complete the plowing in less time.

Front

Criteria for making decisions on customer returns

Back

Consider if the product was used correctly, the financial impact on the company and customer, and if the decision would satisfy the customer.

Front

Dealing with a 37.3% price increase

Back

Explain the economic benefits of the product, express frustrations with the company, or offer to sell less product.

Front

Preparing for a new product line involves looking at the price, identifying potential customers, and researching the product.

Back

All of the above

Front

A step not included in the buying process is purchase choice.

Back

Purchase choice

Front

Customer complaints are beneficial because they prevent customers from going elsewhere.

Back

True

Front

Reasons people get upset with a product or company include unmet expectations, questioned integrity, and feeling unheard.

Back

All of the above

Front

Conducting an external analysis of opportunities and threats for a company's success involves SWOT Analysis.

Back

SWOT Analysis

Front

Marketing mix includes the following

Back

Product, price, place, and promotion

Front

Erica tells a prospective customer that the Accuration Finisher 44 will regulate the number and size of meals the cattle consume throughout the day. This is an example of...

Back

A benefit