Distribution and Retail Concepts

Front

What is the channel of distribution?

Back

The path a product takes from its producer to manufacturer to the final user.

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Who are intermediaries or middlemen?

Back

Businesses involved in sales transactions that move products from the manufacturer to the final user.

Front

What is the role of intermediaries?

Back

They reduce the number of contacts required to reach the final user of the product.

Front

What are wholesalers?

Back

Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.

Front

Who are the customers of wholesalers?

Back

Retailers.

Front

When are wholesalers called distributors?

Back

When their customers are professional or commercial users, manufacturers, governments, institutions, or other wholesalers.

Front

What are rack jobbers?

Back

Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.

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What are drop shippers?

Back

Wholesalers who own the goods they sell but do not physically handle the actual products.

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Who are retailers?

Back

Businesses that sell goods to the final consumer for personal use.

Front

What are brick-and-mortar retailers?

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Traditional retailers that sell goods to the customer from their own physical stores.