Ethos, Pathos & Logos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or joy.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Ethos influence persuasion?

Back

Ethos influences persuasion by establishing the speaker's credibility, making the audience more likely to trust their message.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Pathos influence persuasion?

Back

Pathos influences persuasion by connecting with the audience's emotions, making them more receptive to the message.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Logos influence persuasion?

Back

Logos influences persuasion by presenting logical arguments and evidence, appealing to the audience's rationality.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Example of Ethos in advertising?

Back

A celebrity endorsing a product, like Tiger Woods endorsing Nike, uses ethos to build trust.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Example of Pathos in advertising?

Back

An advertisement showing a child suffering from bug bites after using a poor-quality bug spray appeals to pathos.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Example of Logos in advertising?

Back

A claim that Sprite Zero is 100% sugar-free uses logos to present factual information.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Why is Ethos important in communication?

Back

Ethos is important because it helps establish the speaker's authority and credibility, which can enhance the effectiveness of their message.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5