Chap 5.9: Lewin's 3-step Change Model

Front

Three-step Change Model

Back

Lewin’s Three-step Change Model helps a business implement and sustain change through unfreeze, change, and refreeze steps.

Front

Three steps in Lewin's Change Model

Back

Step 1: Unfreeze
Step 2: Change
Step 3: Refreeze

Front

Step 1: Unfreeze

Back

The "Unfreeze" step involves preparing the business for upcoming changes.

• • - Challenging Existing Beliefs: Identifying and addressing current beliefs and assumptions that may hinder the change process.
    

  • - Communicating the Need for Change: Clearly communicating the reasons for change and its benefits to all stakeholders.
    

  • - Creating Urgency: Convincing stakeholders of the importance and urgency of the change to gain their support and momentum for the upcoming transition.

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Step 2: Change

Back

Moving the business from the current situation to the new desired state.

Manager support providing ongoing support and training to reduce fear and confusion.

Front

Step 3: Refreeze

Back

The 'Refreeze' step involves putting strategies in place to ensure the change is stabilized and embedded in the business.

Ensures that the business does not revert to old ways of operating.

A business can embed change by introducing new policies, maintaining support, offering training, and acknowledging achievements.

Management should monitor and evaluate the change to ensure it is consolidated and the business performs as desired.

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Benefits of 3-Step Change Model

Back

• Clear Steps: Offers a clear roadmap with defined steps, allowing for effective communication and progress tracking.

• • Reduced Resistance: Provides a structured approach that can minimize resistance to change by increasing stakeholder understanding and involvement.
  

• • Increased Transparency: Allows stakeholders to observe the change process, monitor its impact, and understand their role within the evolving organization.