Digital Marketing Tools

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Campaign Manager

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LinkedIn tool that allows users to create advertisements targeted at specific professionals.

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Facebook Insights

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A tool that collects information from a Facebook Page and offers a free analysis of posts, photos, links, videos, and other content.

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Hashtag

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A word or phrase preceded by a pound sign (#) that tracks posts or conversations about a specific topic.

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LinkedIn Partners

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A service that allows marketers to team up with specialists and professionals to improve the success of a marketing campaign.

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Microblogging

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Blogging done with severe space or size constraints, typically by posting frequent brief messages about personal activities.

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Page

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An online profile that presents information about a business that is accessible to Facebook users with personal accounts.